Thursday, April 12, 2007

Knowledge sourcing: Daimler-Benz (case study)

I've been working for two weeks like mad.

One of the subject I've been working on a case study related to knowledge sourcing in Daimler-Benz.


The presentation was for the Management of Innovation class.

The case describes how the R&D departement was organised as in 1997.

It is a very interesting case bacause as a multinational company, the R&T department is quite big


We can see how Daimler-Benz have adressed the common issues regarding the management of innovation and knowledge sourcing in a technology driven industries.

The second part on the management of international R&T sites is also very interesting.

The mechanisms set up to make sure that they monitor the latest information on all the automobile related technologies and that the knowledge acquired flows within the company.


The presentation is visible below. As a presentation, it realises its full potential with the comments of those who have made it.

But since the actual presentation was not recorded, you will just have the raw data, though well structured.


I want to thanks Somchai who was my partner on this presentation.

He will present our work to his boss in his company. Apparently the lessons we learned are very likely to help him at his work and even lead to the implementation of some new ideas. I'm very glad to see that the result of our work has an outcome applicable to real company.






Feel free to leave a comment

1 comment:

saney said...

good presentation, rather definite, and i wish that BENZ will know how to appreciate so much your plans ,good luck